IT’S NOT THAT HARD TO CRUSH IT
FOLLOW THESE 8 PROVEN TECHNIQUES FOR CREATING THE BEST PERFORMING ONLINE FUNDRAISER
Your Story is everything to potential supporters. When setting up a campaign with YCC, you will have the opportunity to tell the “Long Version” of your story as well to provide a Summary of it for your visitors. You will reap alot of positive benefits by taking the time to craft a concise and compelling story about why you are raising money. It will pay off!
The biggest mistake that people make is that they focus on the need for money rather than focusing on the difference that the money will allow them and others to make in the world.
In creating your story make sure that you make a real effort to help people see the possibilities for life change BECAUSE OF THEIR SUPPORT OF YOUR FUNDRAISER. Share real life examples of how this work is going to make a difference in the world.
The success of your campaign will be in direct relation to how effective you are at getting the word out to potential supporters. Social Media is the most effective way for people to see and share your campaign.
Chances are your supporters spend alot of time on popular social media sites like Facebook and Twitter. Your Campaign Page has built in social sharing features that you can use to promote it to your friends on your favorite social media sites.
In addition to sharing your campaign from your page, you should plan to create at least 1 good quality unique post each day on your social sites. Use your social media to tell interesting stories of life change, successes and to share compelling images. Make sure to add your campaign page link into each post so that your followers can go directly to your page to learn more about your fundraiser.
Emailing people you know is extremely powerful because it allows you to reach people in a more direct and personal way than social media. You will find reap alot of good fruit for your campaign if you will send a few personalized emails out to your network of colleagues and friends during your campaign.
You don’t need to feel overwhelmed by this process. Just keep it simple, keep it personal and make sure that you always include a clear call to action such as “Click on our Campaign Link below to learn more and support our work”. Format it simply and don’t forget to include your campaign page link.
This is a simple step to boost your profitability…no matter how you promote your campaign always make sure to give people the direct link to your campaign page. This is important because it allows them to go directly there without a bunch of extra clicks. It takes the friction out of the process.
Images equal Emotional Connection! Your conversion rate will shoot through the roof if you make it a practice to always add powerful images to your Campaign Page Featured Image. The same is true for your social media posts…Images are King!
But there is something better than images…Compelling Video! If you have a video that relates to your campaign, make sure to post it on YouTube and then add the YouTube link to your campaign page. This video will then replace your Featured Image.
One of the unique benefits of Your Cup Counts is that you have UNLIMITED CAMPAIGN RENEWALS and an UNLIMITED NUMBER OF DIFFERENT CAMPAIGNS that you can create for various causes!
Think about how powerful this is. Every single day in America people drink over 400 million cups of coffee. The average coffee lover will continue to buy coffee to support your campaign if you just make it available to them! They can make a difference in the world by simply buying their coffee from your campaign.
You will get alot of traction and raise a ton of money if you renew your campaigns frequently.
The capacity of people to be generous is incredible! When you set up your campaign, make sure to set realistic goals but don’t shy away from making them a bit of a stretch to meet.